Banque Libano-Française (BLF), Virgin Radio Lebanon (VRL) and AXA Middle East (AXA ME) celebrated the win of the biggest cash prize in Lebanese media history, on Wednesday, August 30, 2017, at BLF Jal El Dib Centre branch.

In a festive atmosphere, the winner Nabih Georges Mufarrij, surrounded by his family, received the jackpot of USD 400,000 settled by the insurer of the lottery AXA Middle East, in the presence of Raya Raphaël Nahas, BLF General Manager, George Zard Abou Jaoude, GZA Group Chairman, Makram Zard Abou Jaoude, VRL Chairman, Najy Cherabieh, VRL General Manager, Elie Nasnas, AXA Middle East General Manager and Joe Nasnas, AXA Middle East Chief Operating Officer.

Najy Cherabieh said: “The right partner makes all the difference, and Virgin Radio Lebanon has definitely found the right partners in BLF and AXA Middle East. Together, during 4 amazing years, we have redefined what marketing and successful campaigns are all about, and this is just the beginning“.

Raya Raphaël Nahas thanked AXA Middle East and Virgin Radio Lebanon for the fruitful partnership, stating that “VRL is our privileged communications channel with the youth. Today, our youth platform Lucky to be Young has already reached and impacted more than 125,000 youngsters”. She congratulated the lucky, smart and cultured winner advising him to spend the money wisely.

Finally, Joe Nasnas concluded: “We, at AXA Middle East, are very happy and proud to be the insurer of this lottery and settle the amount of USD 400K prize money in the presence of our partners Virgin and BLF. We consider that the youth like you are the future of our economy and that they should be more aware of the importance of insurance. Our strategy focuses on targeting different segments, most notably the youth segment; which is why we are trying our best to meet them on platforms such as Virgin Radio on which they are widely present. Nabih, at 25 years old, this 400K USD is a great kick-start in your life, spend them wisely and good luck”.

Sponsored by Banque Libano-Française and insured by AXA Middle East for the second year in a row, the “Pop Quiz” was running since May 2017 on Virgin Radio Lebanon and attracted hundreds of listeners who tested their skills, knowledge and speed.