Fransabank launched recently its new communications campaign “Tomorrow Starts Now” which reflects FRANSABANK’s firm belief that tomorrow’s achievements are the results of today’s well prepared plans and actions.

The “Tomorrow Starts Now” message is clearly conveyed through five creative, concise and targeted TVCs. With the diversification of visuals and TV scenes, the Bank portrays its vast and targeted basket of services and products that cater to the needs of businesses of all sizes and individual clients alike.

According to Mr. Nadim Kassar, General Manager of Fransabank, “the 5 TVCs reflect Fransabank’s eagerness to always provide innovative and diversified financial products and services that satisfy the needs of a large clientele base, thus putting at their disposal a regional presence with the largest branches network in Lebanon and a dedicated customer-driven human capital to meet their expectations and partner with them to build their tomorrows, starting today.”

With its “Tomorrow Starts Now” campaign, Fransabank confirms its forward-looking, trustworthy, dynamic, innovative, creative, and socially responsible role as a leading financial institution that has been providing top-notch financial services to its clients in particular and to the banking industry at large for around nine decades, while always putting the Client at the heart of all its activities.